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Google Ads

Google Ads, managed in a conversation.

You ask, your agent looks at the real account data and applies what you approve. From a cleaned-up search term to a complete Performance Max campaign.

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Optimize

It finds the budget leak first

Search terms that cost money and deliver nothing, bids that don't match performance, budgets maxed out: your agent sees it in the real numbers and proposes the specific change.

  • Review search terms and exclude them as negative keywords, one by one or in bulk
  • Adjust budgets and bidding strategies based on data (incl. target CPA and target ROAS)
  • Review Google's recommendations critically: apply what fits, dismiss what doesn't
Claude · Marketing MCPconnected
Where am I burning budget right now?
callsads_search_termsads_keyword_performance
H
Three search terms cost money without ever converting:
Budget leak · 30 days
Search termClicksCost
free template61€187
jobs44€139
reviews forum35€102
Exclude 3 search terms as negative keywords
Approve
Sample data
Build

Entire campaigns, including Performance Max

A new search campaign with ads and keywords, or a full Performance Max setup with everything that belongs to it: copy, images, logo, audience signals, brand exclusions. It is created paused and only goes live when you say so.

  • Search campaigns with ads, keywords, and sitelinks in one pass
  • Performance Max end to end: asset group, image upload, search themes, brand exclusions
  • Dry run on request, then your approval: campaigns are created paused
Build me a PMax campaign for the new collection.
Performance Max · draft
5 headlines, 4 descriptions
Images & logo uploaded
Search themes: 8 topics
Brand exclusions set
Create campaign paused (budget €30/day)
Approve
Sample data
Understand

Answers instead of column gymnastics

Performance by campaign, device, region, or time of day, impression share against the competition, and who changed what on the account: an answer to a question, not Excel homework.

  • Performance per campaign, ad, keyword, audience, region, and hour
  • Impression share: where competitors overtake you and why
  • Change history: every account change traceable, including the manual ones
Account check · last 30 days
+31%
Conversions
3.1×
ROAS
−18%
CPA
67%
Impression share
Sample data
The safety net

Lots of power, clear limits

From proposal to log: this is how every change runs.

  1. Read & propose

    Your agent looks at the real data and drafts a specific change.

    ads_search_terms
    read only

  2. Approval

    Your agent presents every change for your confirmation. If you decline, nothing happens.

    Awaiting approval
    3 negative keywords in “Search AT”
    ApproveDecline

  3. Execute

    Only with your role's write permission. New campaigns start paused, and you take them live.

    • Anna, juniorreads
    • Youacts
    • New campaignpaused

  4. Log

    Every tool call lands in the audit log, every change in the workspace journal.

    • 10:42ads_search_terms · read
    • 10:44ads_bulk_add_negative_keywords · ok
    • 10:44Journal: 3 exclusions

Check first, then create: On request, the agent validates campaigns against the Google API before creating them. Google's own change history is kept as well.

Sample data

Your Google Ads account can do more. Just ask it.

Account connected in 5 minutes. No credit card required.

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Step by step: set up the Google Ads MCP