Analytics & Reporting
Your numbers in plain language. On demand.
No click marathon across eleven tools, no dashboard nobody reads. You ask a question, and your agent pulls the answer from GA4, Search Console, and Clarity and explains what it means.
On demand
A report is a question, not an appointment
“How was the week?” is enough. Your agent combines traffic, rankings, conversions, and user behavior from all sources and tells you not just what, but why.
- GA4: trends, traffic sources, and conversions, merged across sources
- Search Console: rankings, impressions, clicks per query and page
- Clarity: where visitors get stuck, hesitate, or leave, in plain language
Weekly report · all sources
+22%
Visitors
38
Conversions
Pos 3.8
Avg. ranking
−9%
Bounce rate
Sample data
The watchdog
It spots anomalies before they get expensive
CPA jumps, budget burns too fast, a campaign drops: the anomaly check compares current numbers against history and names the outliers along with the likely cause.
- Anomaly check across campaigns, costs, and conversions
- Budget pacing: Will the monthly budget last, or run out on the 21st?
- Always with context: what stands out, since when, and what's likely behind it
Claude · Marketing MCPconnected
Is everything on track with my campaigns?
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One anomaly: “Search AT” is spending much faster than planned.
Budget pacing · this month
82%
Budget spent
58%
Month elapsed
+41%
Projected over plan
on the 21st
Budget runs out
Lower the daily budget of “Search AT” from €60 to €26
ApproveSample data
The foundation
Numbers you can actually trust
Reporting is only as good as the tracking underneath. Your agent sets it up too: Google Tag Manager, conversion goals, and GA4 links, built cleanly instead of grown historically.
- GTM: create tags, triggers, and variables, publish container versions
- Set up conversion goals in Google Ads and assign them per campaign
- Link GA4 with Google Ads, maintain key events and audiences
Set up conversion tracking for the contact form.
Tracking setup · draft
GA4 key event “form_submit” created
GTM trigger + tag created
Conversion goal linked in Google Ads
Publish the GTM container version
ApproveSample data
What changes
From monthly report to constant overview
Ask instead of filter
No segments, no comparison ranges to click together, just ask.
All sources, one answer
GA4, Search Console, Clarity, and Ads data in one coherent analysis.
Problems report themselves
Anomaly check and budget pacing run on demand before the month is over.
Numbers with reasons
Not just “−12%”, but the why and the next sensible step.
Your next report is one question away.
GA4 and Search Console connected in 5 minutes. No credit card required.