Playbooks, field logs and honest notes on AI in marketing.
How we and our customers use the connector — including the things that didn't work on the first try.
Optimize and Automate Your Google Business Profile
Your Google Business Profile decides your local visibility. Here's how to optimize it in 6 steps and automate the upkeep with an AI agent.
SEOGEO and AEO: getting cited in AI answers
Search is migrating into ChatGPT, Perplexity, and AI Overviews. If you're not cited there, you lose visibility. What GEO and AEO are and what matters now.
Google Ads Wasted Spend: Find and Stop the Budget Leaks
Most Google Ads accounts burn more than a third of their budget. Here's how to find wasted spend in the search terms report and stop it.
Reading Microsoft Clarity, GA4, and Search Console Together
Search Console shows how users arrive. GA4, what they do. Clarity, where they get stuck. Why you have to read all three together.
AI Agents Are Replacing Your Reporting Tool
Reporting tools show what happened. An AI agent with write access does what needs doing. Why the marketing dashboard becomes a by-product.
SEOImproving Core Web Vitals: the 5 most common bottlenecks
LCP under 2.5s, INP under 200ms, CLS under 0.1: the three metrics explained, the five usual bottlenecks, and how to fix them by impact.
AI & AgentsContext Engineering: why API access alone doesn't make a good agent
An API key alone doesn't make a reliable AI agent. Why context engineering decides whether answers are usable, explained with a Google Ads example.
GDPR-Compliant AI in Marketing: 6 Questions to Ask
GDPR is the most common objection to AI in marketing. These 6 questions reveal whether a tool truly works in a GDPR-compliant way.
AgencyMore Clients per Employee for Your Agency
Agency growth is capped by time per client, not demand. How an AI connector shifts the limit, tiered from €89 down to €39 per client per month.
AI & AgentsBring Your Own Agent: AI Agents to Steer Your Marketing
You already pay for Claude or ChatGPT. Connect that agent to your marketing accounts instead of subscribing to the next AI tool.
Local SEOCase Study: An AI Agent Manages Haus Hana's Visibility
We manage a real business's local visibility through the same AI connector we sell. The setup, the routine and the limits, from the field.
One playbook per month. No spam.
Concrete prompts and field logs straight from our work — for agencies and in-house teams.