Google Ads in everyday agency work with AI
How agencies use the Marketing MCP to audit accounts, allocate budgets and find tracking errors across all clients. Free, 18 pages, in German.
- Two worked examples: budget allocation and tracking after a relaunch
- From pitch to monthly report: where the assistant helps in the client cycle
- Approvals, write permissions and a data protection checklist for agencies
- Sample calculation for an agency with 15 clients
What's inside
Not a feature catalog, but the everyday work of a Google Ads agency, step by step with the Marketing MCP.
Two cases from agency work
A 12,000 euro monthly budget, poorly allocated: what the assistant finds in three minutes and how the allocation looks afterwards. Plus a relaunch after which Google Ads stopped seeing inquiries that were still coming in.
From pitch to report
Outside-in pitch analysis, onboarding with a tracking check, ongoing optimization, daily checks across all clients and the monthly report.
Security and data protection
How approvals and write permissions work together and which five points an agency should settle before connecting the first client account.
What it's worth
Time per task with and without the MCP and a break-even calculation for an agency with 15 clients.
Prompt library
Eleven questions to copy, from the morning routine to the setup check to a Performance Max campaign.
Both cases are constructed examples, typical for accounts of this size.